Privacy Policy – PureLux Scalp Spa

1.Scope

This Policy applies to personal information collected through the Site, our online forms, and our booking/communication flows. It does not cover third-party websites we do not control.

2.Personal Information We Collect

Depending on how you interact with the Site, we may collect:
A. IdentifiersName, email address, IP address, device identifiers
B. Internet or Network Activity
Pages viewed, links clicked, time on page, referring URLs, and interaction data
C. Booking/Service Request Information (if you submit it)
Booking request details submitted through our booking provider (Koalendar) and communications you send us
D. Approximate Location
City/region inferred from IP address
Sensitive Personal Information
We do not intentionally request sensitive personal information through the Site.

3.Sources of Personal Information

• Directly from you (forms, email subscription, booking requests)
  
• Automatically from your browser/device (cookies, pixels, SDKs, log files)
• From service providers that help us operate the Site (e.g., Koalendar, Klaviyo)
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4.How We Use Personal Information

We use personal information to:

• Respond to inquiries and provide customer support
  
• Process booking requests and manage services
• Operate, maintain, and secure the Site
• Analyze Site performance and improve user experience
• Measure advertising performance and marketing effectiveness
• Comply with legal obligations and enforce terms

5.Cookies, Pixels, Analytics, and Advertising

We use cookies and similar technologies (including pixels and SDKs) for:

• Necessary: core site functionality, security
  
• Analytics: site measurement and performance
• Operate, maintain, and secure the Site
• Marketing: advertising measurement and campaign attribution

You can manage preferences via our Cookie Policy and the on-site cookie preference center. Some browsers support the Global Privacy Control (GPC) signal; where applicable, we treat a valid GPC signal as a request to opt out of the sale/sharing of personal information for that browser/device.

6.How We Disclose Personal Information

We may disclose personal information to:

• Service providers who process data on our behalf under contract (hosting, analytics, booking, email/SMS tools)
  
• Advertising and analytics partners for measurement and marketing (where enabled)
• Professional advisors (legal, accounting)
• Authorities when required by law or to protect rights and safety
• In connection with a business transaction (merger, acquisition, reorganization)

7.“Sale” or “Sharing” (California)

California law defines “sale” and “sharing” broadly. Because we use advertising and analytics technologies, certain disclosures of identifiers and internet activity data (e.g., via pixels/cookies) may be considered a “sale” or “sharing” under California law.
California residents may opt out here:
Do Not Sell or Share My Personal Information: do-not-sell-or-share

8.Retention

We retain personal information only as long as reasonably necessary for the purposes described above, including to provide services, comply with legal obligations, resolve disputes, and enforce agreements.

9.Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure.

10.Children and Minors

The Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn we collected such information, we will delete it.
For California residents under 16, we do not knowingly sell or share personal information. If we ever offer such activity, we will obtain the required affirmative authorization (“opt-in”) for ages 13–15 and verifiable parental consent for under 13, as applicable.

11.Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have the right to:
Know/access the personal information we collected
Delete personal information (subject to exceptions)
Correct inaccurate personal information
Opt out of sale/sharing
Non-discrimination for exercising rights
How to submit a request:
Email: privacy@purelux-scalpspa.com
Web Form: privacy-requests
Phone (optional): 9492138291
Verification: We may verify your identity by confirming information we already have on file. Authorized agents may submit requests on your behalf with proof of authorization.

12.Third-Party Tools We Use (Disclosure)

We use the following tools which may collect identifiers and internet activity data through cookies/pixels/SDKs, depending on your cookie preferences:

• Google Analytics (GA4) – website analytics and measurement
  
• Google Ads Conversion Tracking – advertising attribution and conversion measurement
• Meta Pixel – advertising measurement and campaign attribution
• TikTok Pixel – advertising measurement and campaign attribution
• Koalendar – appointment booking and scheduling
• Klaviyo – email subscription management and marketing communications (and related analytics, where enabled)

You can manage cookie categories and disable analytics/marketing cookies via our Cookie Policy and cookie preference center.

13.Updates

We may update this Policy from time to time. The “Last Updated” date will reflect changes.

14.Contact

Purelux Inc
Address: 529 E Valley Blvd, #238-A,San Gabriel, CA 91776
Email: privacy@purelux-scalpspa.com
Phone: 9492138291